A Business Coach is usually hired by the business or business owner, to coach the person in terms of performance, change and transformation as it relates to the business system.

A Business Coach understands business systems and the context of business, politics and human dynamics in group process and teams.

A Business Coach tests assumptions about business systems and why things are...through interactions with people in the business system.

A Business coach has a deep respect for the individual and their right to be an individual while serving the interests of the business system, the individual's role in that system and how their performance, change and transformation efforts affects the system (themselves and others) in general.

A Business Coach holds the collective interests of the organization as fundamental to the well-being of the individuals in that organizational system.

A Business Coach recognizes misalignments between individuals and business systems and their roles in those systems and "facilitates alignment" in the interests of both the individual and organizational system.

A Business Coach is respectful of the soul of an organization and makes every attempt to value individual human contribution to the collective soul of business.

A Business Coach sees beyond now, through near--into far vision of both the individual and the organization and tests assumptions under-girding both.

A Business Coach is a leader and models leadership in the coaching interaction through a strong leadership foundation.

A Business Coach is an integral part of a successful business system and seeks to facilitate organizational effectiveness through coaching interactions.

A Business Coach seeks understanding of business complexity and views the coaching interaction in terms of that complex web of relationships and interactions of individual and organizational elements.

A Business Coach understands the role of a business person--how it may separate the person from themselves and from others in the execution of that role—and the integration we all desire between our life, our soul, our experience and our contribution at work.

A Business coach seeks to reunite the individual person with their roles in business and to question and respect mal-alignment while seeking to merge the whole person in terms of awareness, purpose, competence and well-being at work, at life or at play.

A Business coach holds the ambiguity of right action while interacting with the person being coached to find right action in purpose towards contributing to organizational effectiveness.

A Business Coach is able to function in a turbulent and constantly changing business system filled with ambiguity; seeking to value purpose, competence, awareness and well-being among individuals, organizations and the customer environment.

A Business Coach questions current reality in an appreciative manner seeking dialogue that illuminates a clear path for the individual and their role in the collective organization.

A Business Coach understands that an organization behaves through individuals and that individuals create organizational behavior.

A Business Coach values work being done through a collective effort of individuals and that great work is done by regular people bound into a common vision of greatness.

A Business Coach understands that the world will be better off when organizations of individuals "hold these truths to be self evident:"

· people are different

· people are not created equal but have the same rights

· people need each other to do their best work

· people behave according to their beliefs

· people and business systems are inseparable

· change occurs on an emotional level

· people have far greater potentials then they demonstrate

· our potential is raised by our level of interest and need

· coaching is a catalyst for generative change

· the world gets better when we do

· actualizing our individual purpose is leveraging

· life is what we make it, then we change form

· our reality is how we see it, not how it is

· work is not everything, but it connects our soul

· we are always in the space between self-interest and collective needs

· purposeful action taken as a result of a soulful connection between head, heart and hands is always better

· contributing through purposeful work is candy to the soul